Among other things, we conduct research projects focused on:
Telco & IT
We focus on information and communication technologies within companies, representing businesses of all sizes, industries, and regions. Our speciality in this sector is CATI B2B interviewing. Our operators are highly trained and experienced in this area. We assess the current state of companies and their future plans regarding digitalisation, automation, technological innovations, data storage, cybersecurity, and more. We engage with owners, directors, and decision-makers in IT, operations, sales, purchasing, finance, and other departments.
Advertising & PR
We have vast experience in public opinion research on a variety of topics, and we know how to make a subject attractive to the media. Serious research opens doors to reputable media outlets, while we can also tailor content for lifestyle topics. You can use the results of our research for offers, content creation, crisis communication, or strategic planning. Our findings support your arguments or help shape the media agenda.
Pharmacy
We conduct research in the healthcare sector and in organisations closely linked to it. Whether qualitative or quantitative, we work primarily with physicians and healthcare professionals. The pharmacy sector plays a vital role in this. For example, we’ve researched medicine usage by patients, doctors, and pharmacists across the country, or gathered opinions and experiences with portable ultrasound devices from GPs.
Political Research for Parties and Movements
We also carry out political research, from mapping current voter sentiment to conducting research for political parties and movements. We only work with decent, democratic parties. Our studies include voter knowledge and support for parties, movements, and personalities, coalition compatibility, and detailed electorate segmentation. We also test election campaigns.
Reference
STEM/MARK not only contributes to client satisfaction but also to the satisfaction of their own clients. Information and data supporting all forms of communication – whether in advertising, PR, or politics – are increasingly important. Our long-term relationships are based on trust and professionalism.
We build tailored teams for clients in competitive sectors.
Spolupráce se STEM/MARK byla vždy přínosem jak pro naši agenturu, tak klienty, se kterými spolupracujeme. V rámci několika posledních let jsme společně realizovali průzkumy trhu hned z několika oblastí, ať už šlo o cestování, finance nebo energetiku, a to nejen v České republice, ale i na dalších trzích CEE. Získaná data jsou pro nás vždy cenným zdrojem informací.
Pro mě je STEM/MARK jednička pro sběr B2B dat ve střední Evropě.
Na spolupráci se STEM/MARK oceňujeme schopnost zajistit rozsáhlé sběry dat a především dlouholetou zkušenost s problematikou mobility a cestovního ruchu, kterou jsme ocenili i u prezentací výstupů a při pracovních workshopech s vybranými uživateli našich výzkumných projektů (např. Ministerstvo dopravy, Kraje, Národní parky a CHKO v ČR).
Je skvělé dělat s lidmi, kteří své práci rozumí a baví je. Ve STEM/MARK se navíc nebojí inovovat, aplikovat nejnovější poznatky i technologické možnosti. A navíc dokaží říci pravdu i když se druhé straně někdy hůře poslouchá. Několikrát už mi otevřeli oči a pomohli objevit něco nového.

Ondřej Vácha
Client Service – Transport and EnergyHe has been working at STEM/MARK for over 15 years, taking care of clients and their research, especially in the areas of transport and energy. In his spare time, he enjoys all sorts of activities, listens to music, reads comics, plays football, tends to his orchard and bees, goes on trips with his family, and enjoys hiking with friends.
vacha@stemmark.cz+420 225 986 825