Media | STEM/MARK

Media

We are right at home in media research. With over a decade of experience in measuring readership and listenership, we also conduct research for television and internet companies. We don’t differentiate between small and large players in the media market and we are eager to dedicate ourselves fully to your needs. The media world is progressive – and so should you be.
STEM/MARK is the organiser of the national readership and listenership studies Mediaprojekt and Radioprojekt.

Among other things, we carry out research projects focused on:

Among other things, we carry out research projects focused on:

  • In-depth studies of media consumers, including their profiling and habits
  • Testing new and existing programmes, their acceptability, and motivational potential
  • Evaluating programme or content structure, and much more
  • Measuring advertising effectiveness and its optimisation

Reference

Our research in the field of prestigious media studies has been closely associated with STEM/MARK for almost 30 years. Long-term collaboration with the key players in the Czech media market reinforces our belief that our role in this area is indispensable. We form different teams for clients in a competitive relationship.

Jana Špolcová

Deputy CEO

Jana has gained experience in both field operations and production at STEM/MARK, and prior to her current role, she spent several years in client service. After working in pharma research, finance, and digital, she became a specialist in radio research, which she still focuses on. In both work and leisure, she is most often accompanied by black coffee and an even darker sense of humour.

spolcova@stemmark.cz
+420 225 986 827

Jan Burianec

Client Service – Public Administration, Media (TV, Press), Academic sector

Jan is interested in public opinion research. He specialises primarily in social science, institutional, and political topics. He is also responsible for media and municipalities. He studied sociology and media studies. In his spare time, he enjoys cycling, hiking, and winter sports.

burianec@stemmark.cz
+420 225 986 821