Goods | STEM/MARK

Goods

We use our research to support manufacturers and retailers of FMCG and other goods in driving their business forward. We guide our clients through the entire product life cycle, from needs analysis and brainstorming to concept development, testing, and product and price evaluations. We collaborate with clients to shape their marketing strategies and communications, assisting in the creation of effective advertising campaigns. Together, we define target audiences, understand user habits, and develop impactful sales strategies. Our research incorporates both traditional qualitative and quantitative methods, along with innovative techniques such as online blogs, communities, and eye-tracking technology.

Among other things, we carry out research projects focused on:

  • Brand awareness, usage and image and its evolution over time (tracking)
  • Pre-tests and post-tests of communication campaigns
  • Concept or product tests
  • Packaging evaluation
  • Price sensitivity tests
  • Buying and consumption behaviour (U&A)
  • CX research
  • Customer satisfaction, loyalty
  • Segmentation studies

Reference

STEM/MARK is also backed by satisfied manufacturers and retailers in the consumer goods sector, whose research we are happy to participate in and whose impact on the market we often see early on. Their appreciation and frequent returns with interest in further research make us happy and give us feedback on the quality of our work.
We form different teams for clients in a competitive relationship.

Michal Bavor, ABB Global Product Specialist

STEM/MARK pro nás profesionálně realizoval designové testy našich produktů nejen pro český trh, ale také ve Skandinávii.

Tomáš Zadák, Ler Studio CEO

Nejlepším nástrojem pro ověření rebrandingu obalu je průzkum spotřebitelského chování. Kdo jiný by měl lépe vědět, jestli se bude nový obal líbit nebo ne než vaši zákazníci. Proto jsme při rebrandingu pro našeho dlouholetého klienta čokoládovnu Carla spolupracovali s agenturou STEM/MARK, která pro nás provedla řadu průzkumů. Ty nám pomohly ukázat, jakou cestou se vydat.

Ing. Zuzana Adamcová, EKOLAMP s.r.o Manažerka pro PR a marketing

Jednání zástupců agentury STEM/MARK bylo na profesionální úrovni, stejně jako dodané výstupy. Průzkum STEM/MARK nám pomohl zjistit stav ověřovaných skutečností a poskytl nám cenná data pro další strategická rozhodování.

Ivana Valentová

Client service – FMCG, Consumables, Education, Retail

Ivana has been working in market research for more than 30 years – with a three-year break – and has spent half of that time at STEM/MARK. She specialises mainly in FMCG, consumables, and international research. In her spare time, she enjoys travelling, photography, and appreciates fine wine.

valentova@stemmark.cz
+420 225 986 828